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The Market
Population: 70,000
boomers live in the Northeast Valley.
Income: Their
median income ranges from $66,000 to $200,001, depending on the
community
E-mail
Distribution List:
Reaches over 15,000
boomers directly and
30,000
more through partnerships
Newspaper Co verage:
Extensive
editorial coverage throughout the year and
eight
¼ page ads in
the
Arizona/Scottsdale Republic
per year reach a circulation of more than
60,000
subscribers. Stories that run in all editions of the Arizona Republic
reach between 435,000 and
555,000
subscribers depending upon the day of the week.
Want to Hire Baby Boomers?
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There are 40%
fewer Gen Xers than Boomers.
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According to a
Towers Perrin study, workers over the age of 50 actually are more
engaged in the workplace than their junior peers in terms of time,
dedication and energy; Boomers are competitive and assertive but put a
premium on ethics and values. They are workaholics and define themselves
through work.
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There are just
not going to be enough younger employees to fill in for retiring boomers
as 8,000 boomers turn 60 every day. Bureau of Labor Statistics: Workers
age 55 and older will make up 20% of the workforce by 2010 compared with
13% in 2000.
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Corporate America
is facing a significant wisdom withdrawal as 85% of all companies
surveyed have no formal retention programs according to Ernst & Young
and the Human Capital Institute.
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Within the next 5
– 10 years, more than 78M baby boomers are expected to retire, with only
44M Gen X’ers available to pick up the slack.
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Want to
Sell to Baby Boomers?
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The annual
spending power of baby boomers is $1.7 trillion. Baby boomers make up
25% of the US population; 31% are college graduates; 89% have been
married at least once; 38% have been divorced; 83% have children;
$60,000 is the median household income of boomers.
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Boomerz control
70% of the nation's net worth and half of its discretionary income.
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Boomers will
inherit a whopping $10.4 trillion. They will benefit greatly from their
traditionalist parents who, unlike boomers themselves, were great
savers.
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People older than
50 account for almost half of total consumer spending in the country,
according to a recent Deloitte report
For more information, call 480 423-6188 or e-mail boomerz.info@sccmail.maricopa.edu
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